Faculty Members  
Humanities & Social Sciences

Dr. Sandeep Srivastava
Dr. Sandeep Srivastava
Assistant Professor(SG) & HOD
: B.Sc, M.B.A, Ph.D  
E-mail : sandeep.srivastava[AT]juet.ac.in  
Contact No. : Ext. - 328  
Areas of Interest: Consumer behaviour, new product development, innovation management
Brief Background:
Dr. Sandeep Srivastava has completed his Masters in Business Administration with specialization in marketing in 2001 from Kanpur University. He has completed his Ph.D. in marketing from ABV-Indian Institute of Information Technology and Management, Gwalior. The title of his research was "Designing customer centric new product development process".

He has eleven years of teaching experience that include teaching in ABV-IIIIM Gwalior, Jaipuria Institute of Management Lucknow, Jaypee University of Information Technology Solan and LMT-SOM Thapar University,Patiala as guest faculty. He has been working in the area of Marketing, in which he has been studying Innovation, new product development, project management techniques etc. He has also been working in the area of consumer behaviour and competency mapping. His research interest includes new product development process and innovation management and consumer behaviour.


1. Sanjeev pandey and Sandeep Srivastava (2016), “Antecedents of Customer Purchase Intention”, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 10. Ver. III (October. 2016), PP 55-82

2. Shekhar Singh & Sandeep Srivastava, “The effect of shopping platform and product type on antecedents of online consumer behaviour – A proposed framework”, IOSR Journal Of Humanities And Social Science (IOSR-JHSS), Volume 22, Issue 6, Ver. 3 (June. 2017) PP 73-83

3. Vikram singh Chohan and Sandeep Srivastava, (2015). “HR Competency Modeling:An Empirical Study in Indian It Sector”, International Journal of Human Resources, Vol 4, June-July 2015

4. Sandeep Arya and Sandeep Srivastava, (2015). “Effects of user’s primary need on relationship between e-loyalty and its antecedents”, Decision,DOI 10.1007/s40622-015-0103-3,published online 03 September,2015, Springer publication

5. Prateek Pandey, Shishir Kumar, and Sandeep Shrivastav. (2014). “A unified strategy for forecasting of a new product”, Decision, vol. 41, issue 4, December 2014, pp. 411-424. http://link.springer.com/article/10.1007/s40622-014-0065-x

6. Prateek Pandey, Shishir Kumar, and Sandeep Shrivastav. (2014). “A fuzzy decision making approach for analogy detection in new product forecasting”, Journal of Intelligent and Fuzzy Systems (Pre- Press). http://iospress.metapress.com/content/r4p187h00v68220t/

7. Sandeep Arya and Sandeep Srivastava, (2014) “Building e-loyalty:User domain perspective”, International Journal of Innovative Research in Science and Techniques (IJIRST), Vol.5 No.1, Jan-June,

8. Vikram Singh Chouhan and Sandeep Srivastava, Understanding Competencies and Competency Modeling: A literature survey- IOSR Journal of Business and Management, vol. 16, 1, 14-22, 2014. ISSN: 23197668

9. Prateek Pandey, Shishir Kumar, and Sandeep Shrivastav. (2013). A critical evaluation of computational methods of forecasting based on fuzzy time series. International Journal of Decision Support System Technology, vol. 5, issue 1, January 2013, pp. 24-39.http://dl.acm.org/citation.cfm?id=2500380

10. Prateek Pandey, Shishir Kumar, and Sandeep Shrivastav. (2013). Forecasting using fuzzy time series for diffusion of innovation: case of Tata Nano car in India. National Academy Science Letters, vol. 36, issue 3, June 2013, pp. 299-309. http://link.springer.com/article/10.1007/s40009-013-0140-4

11. Sandeep Srivastava, and Sajal Kabiraj. (2013), “Technological Innovation through Knowledge Sharing:Socio-Organizational Perspectives”, International Journal Of Innovative Research & Development, Vol 2 Issue 12,93-98, ISSN 2278 – 7631

12. Vikram Singh Chouhan and Sandeep Srivastava. (2013), “Competency mapping model for HR professionals in India”, International Journal of Human Resource Management and Research, Vol. 3, 113-118, ISSN: 2249-6874,

13. Vikram Singh Chouhan and Sandeep Srivastava. (2013), “Competency Mapping for HR Professionals in IT Industry”, The International Journal of Management, Vol. 2, 1-6, ISSN: 2277-5846,

14. Sandeep Arya and Sandeep Srivastava. (2013), “E-loyalty and its antecedent”, International Journal of Business Management & Research, Volume 3, 71-78, ISSN(Print):2249-6920 ; ISSN(Online): 2249-8036

15. Sandeep Srivastava and Prof Deepali Singh. (2012), “Product development risks management using risk drivers in various risk dimensions”, International Journal of Innovative Research in Science and Techniques (IJIRST), Vol.3 No.2, Pages: 63-70, Published By : Serials Publications ISSN: 2229-3116,

16. Vikram Singh Chouhan and Sandeep Srivastava. (2012),“Competencies and Competency Models: Development and Applications”, International Journal of Research in Management, Economics and Commerce, Vol. 2, 575-583, ISSN: 2250-057X,

17. Sandeep Arya and Sandeep Srivastava. (2012), “Acquiring e-loyalty: Competition is just one click away: A literature review”, International journal of research in management economics and commerce, Vol. 2, Issue 11,148-162, 2012. ISSN 2250057X

18. Sandeep Srivastava & Prof Deepali Singh. (2012), “Modifying Stage-Gate Product Development Process with the Application of Customer Perceived Value Components.” International Journal of Research in Management, Economics and Commerce, Volume2, Issue 11,pp 106-126








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