Dr. Sandeep Arya

Dr. Sandeep Arya is an Assistant Professor (Senior Grade) in the Department of Humanities and Social Sciences at Jaypee University of Engineering and Technology (JUET), Guna, Madhya Pradesh. With over 17 years of academic experience, he has built expertise in Human Resource Management, Organizational Behavior, Employee Engagement, Employer Branding, and Digital Consumer Behavior. His research has made significant contributions in the areas of employer branding, employee engagement, and e-loyalty, particularly in the Indian IT sector. Dr. Arya has published extensively on how employer brand perceptions vary between potential and existing employees, how internal social media shapes employee engagement, and how organizations managed branding and employee motivation during the COVID-19 pandemic. At JUET, he teaches a wide range of subjects, including Human Resource Management, Organizational Behavior, Research Methods, and Digital Marketing. His teaching approach blends theory with case studies and practical insights, fostering analytical and problem-solving skills among students. As a mentor, he guides students in research design, data analysis, and scholarly writing, helping them develop both academic and professional competencies.